Walmart Listing Quality Score

Walmart's "Listing Quality Score" directly impacts your discoverability on Walmart.com. The evaluation of 5 metric categories are combined to create your score. Walmart recommends a LQS of > 80%.

Category	Definition
Published and in stock	Shows how often your item is available to customers and is based on the last seven days.
Ratings and reviews	Measures an item based on the number of customer reviews and its average rating.
Shipping	Measures how fast you can deliver the item. Items that weigh more than 50 pounds or are listed at $10 or less aren't included in your Listing Quality score calculations. To automatically receive a 100% Shipping score, offer fast and free shipping (three days or less).
Content quality	Measures the efficacy of your listing's item name, description, key features and images.
Price competitiveness	Compares your price against similar products on external marketplaces. You can also use the Pricing insights dashboard to learn more about where your offer stands.

Published and in stock

If you are out of inventory or you haven't published your product listing yet, this can negatively affect your score. This includes items you've sold out of and listings are still showing 0 qty. Make sure you keep your inventory stock updated and review your unpublished item's dashboard to solve any errors or publication issues that are considered in this metric.

To solve for the sold out items, Quipt will automatically "Retire" any listings that are sold out and show 0 qty to ensure your "Published and in stock" rating is as high as possible.

Ratings and review

To increase your number of review, follow Walmart's review optimization guide: https://marketplacelearn.walmart.com/guides/Listing%20optimization/Reviews/Marketplace-reviews:-overview

Walmart has a few tools like their review accelerator program, review syndication, and more.

Content Quality

Content Quality measures the value of the products attribution, title, description, and product specifications. This score directly related to the product's searchability on the marketplace. Quipt aims to score 80% or higher on listings that are built by the system.

Note* - point linking to existing Walmart listings with a higher sales rank may actually have a lower quality score.

Shipping

This is a measure of delivery speed compared to the expectations related to the service level offered. Walmart states that all shipments that are free to the customer or delivered within 3 days or less will automatically receive 100% on this score.

Price Competitiveness

This score reflects how the price on your item compares to similar products within the market. A higher value indicates your price is more competitive, enhancing your chances of visibility.

Visibility

You can see your score within the seller center, navigating to Growth > Listing Quality

How Quipt Helps

• Quipt will keep your Published and in stock metric as high as possible by retiring any items without quantity in near real time.
• Added visibility of potential shipping delays via Action Required indicators.
• Buy box monitoring and visibility, improving your price competitiveness score.
• When creating listings, all specifications in Quipt's catalog are mapped to Walmart and meets all their requirements for the highest potential Content Quality

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